The collection offers a new perspective on visual culture. It introduces cinema, photography and design. It was the first collection to regularly publish books in this field.
It began in the seventies under Gili Torra. The team included Ignasi de Solà-Morales, Román Gubern Tomàs Llorens, Albert Ràfols Casamada and Yves Zimmermann, the graphic designer for the collection.